Blog / Branding and Identity

Favicon Creation

Monday, October 26th, 2009

Whenever I make a site, I end up having to make a favicon. Favicons are a nice way to brand a site in the address bar (and tabs). Making favicons for “good” browsers (not IE) is easy since they accept PNG files by declaring a link statement for the image…

<link rel="icon" type="image/png" href="/somepath/image.png" />

However, if you want a favicon that can be picked up by all browsers you’ll want to create an ICO file. I’ve found various online tools that will convert image files to ICO; Favicon.cc was one that I often used. The downside, all the online favicon generators I found gave me a 16×16 ICO file. I wanted an ICO file with multiple sizes so if the user puts the bookmark on their desktop is uses the larger ICO size. So I decided to find a way to easily create a ICO file with multiple embedded sizes (64×64, 48×48, 32×32, 16×16) and I’ve decided to describe how I accomplished this.

These directions are written for Windows, but they can easily be adapted to other operating systems with minor adjustments. First you’ll need to download two tools.

  • ImageMagick – This will be needed to automatically create the appropriate image sizes/formats
  • png2ico – This, as the title suggests, will be needed to convert PNG images to ICO files

Installation
ImageMagick: If you downloaded one of the installers, this one is easy. Just run the installer and follow the on-screen prompts

png2ico: This doesn’t really need to be installed, but you need to copy png2ico.exe into your System32 folder (C:/Windows/System32) so it can be used from any directory in the command prompt

Implementation

  1. Open up your System32 (where you copied png2ico.exe) and create a file titled favicon.bat
  2. Open favicon.bat in a text editor (right click the file and choose Edit)
  3. Enter the following into favicon.bat and then save the file
    convert %1 -resize 64x64^ -gravity center -background transparent -extent 64x64 64.png
    convert %1 -resize 48x48^ -gravity center -background transparent -extent 48x48 48.png
    convert %1 -resize 32x32^ -gravity center -background transparent -extent 32x32 32.png
    convert %1 -resize 16x16^ -gravity center -background transparent -extent 16x16 16.png
    png2ico favicon.ico 64.png 48.png 32.png 16.png
    del 64.png
    del 48.png
    del 32.png
    del 16.png
  4. Open the command prompt (Go to Start > Run, type cmd and hit enter)
  5. Navigate to the folder with your image (cd foldername) and now type favicon filename.png (replace filename.png with the filename of your image) and hit enter

Now, with that little bit of setup, you can create favicons in seconds. I added a few keys to my registry to make it even easier, but I’ll save that for another time. Also, I will cover story about conversions and why it’s import to use business voip and track leads coming in.

Free Marketing Webinar

Thursday, September 10th, 2009

Next Wednesday, September 16th, a great opportunity to learn marketing tips from the pros will available to all, and we here at Promoting Group highly recommend taking advantage of it. Marketing industry experts Bryan Eisenberg, Craig Danuloff, and David Brussin will be holding a webinar at noon Eastern, 9AM Pacific Time to discuss marketing efforts during the recession, geared specially toward internet marketing. The webinar is free, though you must register online to attend.

“Recession Marketing: From Pre-click to Post-click” is sponsored and hosted by Monetate, Inc., and will feature discussions and commentary from three of the industry’s most highly-regarded business gurus. Bryan Eisenberg is the Chief Persuasion Officer and Co-Founder of FutureNow, Inc, and a best-selling author. He will be discussing and teaching the ins and outs of what he calls “persona marketing,” or rather building a persona or business image brand that will sell, along with your products and services. Craig Danuloff, President and Founder of ClickEquations, Inc, is an expert on internet marketing and search engine optimization techniques. David Brussin is the CEO and Co-Founder of Monetate, Inc., and will be hosting the discussion as well as sharing his views on how to best maintain and act on your business identity or persona.

The details of the webinar can be found below:

Title: Recession Marketing: From pre-click to post-click

Date: Wednesday, September 16, 2009

Time: 12PM Eastern / 9AM Pacific

Place: Online, register at https://www2.gotomeeting.com/register/985238170

Presenters:

Bryan Eisenberg, Chief Persuasion Officer and Co-Founder of FutureNow, Inc

Craig Danuloff, President and Founder of ClickEquations, Inc.

David Brussin, CEO & Co-Founder, Monetate, Inc.

New Twitter Tips

Friday, August 14th, 2009

Here at Promoting Group, we have written many blogs about using Twitter to promote your business and get in touch with your clients. However, when used improperly, Twitter posts, or “tweets,” can be…well…annoying. So how do you construct a tweet that is effective?

We have several tips for creating tweets that will both get across your intended message, and also not annoy your “followers” with unnecessary blathering.

The main problem with Twitter is having too many updates. Twitter should be used to keep your business fresh in your clients’ minds and to share important information, not to bombard people with useless information every hour, on the hour. Stick to updating your Twitter account once a day at most, once a week at least.

Say something useful. It is better to not post a tweet at all than to post a tweet that does not give your clients any new or interesting information. Announce what new projects you are working on, declare an ongoing project finished, and describe new products. Tweets that read “Great day at work today,” or “Heard a great song on the radio,” are not interesting to clients, and may eventually lead clients to unsubscribe from following your Twitter account.

Twitter only allows for 140 characters per tweet. If you find yourself abbreviating words or phrases to fit in your whole idea, take a step back. Abbreviations and shortened phrases are fine for Miley Cyrus, but have no place in the business world. If you can’t fit your tweet into 140 characters, rethink what you want to say. Do not tweet until you can fit your idea into one concise sentence! Simplify, simplify, simplify.

With these three ideas in mind, you should be able to tame Twitter and keep your clients checking in. Just remember, do not tweet too often, say something interesting and informative, and mind the 140 character limit carefully. Twitter should be an ally, not a pitfall.

Microsoft and Yahoo! Announce Deal

Wednesday, July 29th, 2009

Google has certainly seemed to dominate the World Wide Web for the past several years, though both Microsoft and Yahoo! have put up a good fight. Microsoft recently launched its own search engine, called Bing, and Yahoo! reformatted its home page to include a whole slew of social media applications. Google held its own however, announcing plenty of its own new applications such as a social media platform called Google Wave and even its own operating system to be launched next year.

While the three companies competed, it seemed just like your average, run-of-the-mill battle of the brands. Now, however, Microsoft and Yahoo! have joined forces to try to take down the Google Empire once and for all. Though it still seems unclear as to whether the Yahoo! search engine and the Bing! search engine will be combined into one entity or whether they will work separately to dominate Google, it is fairly certain that all responsibilities for the Yahoo! search engine have been turned over to Microsoft. How Microsoft will choose to use this new power is still unknown.

Currently, Microsoft and Yahoo! combined only make up for 28% of the nation’s internet searches, whereas Google holds a whopping 65%. While this Microsoft-Yahoo! deal surely means some trouble for Google, it seems premature to assume that they will be able to dominate Google’s huge lead, even with their combination. All that is clear is that the world of search engines is changing, and changing rapidly. We here at Promoting Group are interested to see how all of these new products, services, upcoming plans, and forged bonds will play out and change the face of the internet as we know it.

 

About Promoting Group

Who We Are: Promoting Group is an internet marketing company whose priority is to make your organization rise above the competition. We are a group of talented and dedicated individuals with a passion for marketing and demonstrated skill in public relations and search engine optimization. We will custom-tailor marketing strategies that are right for you ...

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