Microsoft and Google used to live harmoniously alongside one another. Microsoft did its thing and Google went its own way, feeding off one another but never being directly in competition with each other.
However, all of that has changed. With the introduction of Bing, Microsoft single-handedly threatened Google’s monopoly on the world of internet search engines. No other search engine (even Yahoo!) has come close to touching Google’s dominance, and no other search engine has earned verb-age in the dictionary. Despite the fact that Yahoo! has been around for quite sometime, you still technically can’t “Yahoo!” something, but you can Google anything you’d like.
Microsoft’s Bing has come along with all of the same features of Google, include images, videos, and maps, but with the advertised promise that instead of just being a search engine, Bing is a “decision” engine, promising to help you narrow down your search to exactly what you are looking for, whereas Google has always relied on big numbers when it comes to search feedback, searching out even the most insignificant blog or personal website mention.
Now, Microsoft might be the ones who have to fear. After the devastatingly unpopular Windows Vista operating system launched a few years ago, PC-owners have desperately been trying to get back to their old beloved Windows XP system. Many PC-lovers found solace in Google Chrome, a type of browser that works like an up-to-date, Google-ized XP browser, and now Google is taking it to the next step, and plans to introduce their own operating system in the fall of 2010.
Google lovers rejoice, Microsoft execs balk.
Details on the upcoming operating system were announced on Google’s official blog and by the Associated Press. Could this be the sign of a future struggle and competition between Google and Microsoft? First Google Search versus Bing, now Google’s Chrome-based OS versus the new Windows Seven, set to launch this winter as an answer to Windows Vista? What’s next? And where does this leave the Apple/Mac brand?
All we know for sure is that PC-ers everywhere have a lot to look forward to in the upcoming months. We here at Promoting Group can’t wait to try out all the new software and to see how this all plays out.