Blog / News and Updates

Wikipedia Security

Wednesday, August 26th, 2009

wikipedia logo 102x125 Wikipedia SecurityWikipedia has always been a great source for uncovering information, such as the storylines for old television shows, a brief history of cities around the world, and definitions of slang and rare words. However, as any college- or high school-aged student can tell you, it’s never been the most reliable source for good, hard facts.

The fact that Wikipedia pages can be edited by anyone who surfs the web poses both a benefit and a problem. Opening the information pages up to the public means that over time, a page collects a wealth of information much more detailed and broad than any single author could produce. Little known facts and useful tidbits pop up over time, making reading a Wikipedia page similar to discussing a particular subject with a large group of friends. No one opinion dominates a page, and most of the time false information is overwritten by other authors with more accurate information.

Sometimes, however, false information is not removed quickly, much to the downfall of those looking to gather accurate facts from the site. Pranksters have been known to declare healthy celebrities dead, to include racy anecdotes in the biographies of saints, and to become a virtual mourning site for the recently deceased.

Wikipedia is now attempting to rectify this situation without overly censoring their large number of public authors. This article mentions that “at-risk” sites, such as Michael Jackson’s page, are more tightly monitored than others in some countries, and now Wikipedia is trying to take this security a step further. For the next few weeks, all additions and modifications to standing Wikipedia pages will have to be approved by a moderator before they are added to the web page. If the system seems to go well, it could become a standard Wikipedia security measure.

Hopefully, this procedure will weed out the pranksters and hoax-starters and leave behind a cleaner, more accurate website. However, there is also a chance that the moderators may wipe out some of the more interesting and little-known facts that make Wikipedia such an interesting website. Hopefully a balance can be struck that will be beneficial to all.

Microsoft and Yahoo! Announce Deal

Wednesday, July 29th, 2009

Google has certainly seemed to dominate the World Wide Web for the past several years, though both Microsoft and Yahoo! have put up a good fight. Microsoft recently launched its own search engine, called Bing, and Yahoo! reformatted its home page to include a whole slew of social media applications. Google held its own however, announcing plenty of its own new applications such as a social media platform called Google Wave and even its own operating system to be launched next year.

While the three companies competed, it seemed just like your average, run-of-the-mill battle of the brands. Now, however, Microsoft and Yahoo! have joined forces to try to take down the Google Empire once and for all. Though it still seems unclear as to whether the Yahoo! search engine and the Bing! search engine will be combined into one entity or whether they will work separately to dominate Google, it is fairly certain that all responsibilities for the Yahoo! search engine have been turned over to Microsoft. How Microsoft will choose to use this new power is still unknown.

Currently, Microsoft and Yahoo! combined only make up for 28% of the nation’s internet searches, whereas Google holds a whopping 65%. While this Microsoft-Yahoo! deal surely means some trouble for Google, it seems premature to assume that they will be able to dominate Google’s huge lead, even with their combination. All that is clear is that the world of search engines is changing, and changing rapidly. We here at Promoting Group are interested to see how all of these new products, services, upcoming plans, and forged bonds will play out and change the face of the internet as we know it.

Yahoo! Upgrade

Wednesday, July 22nd, 2009

yahoo logo 178x125 Yahoo! UpgradeWith all the recent chatter about Google and Microsoft, it is no wonder that Yahoo! was feeling left out. Google recently introduced its own phone and browser, and announced plans for an up-and-coming operating system. Microsoft is putting up a fair fight, however, with the introduction of a new search engine, known as Bing, and the launch of their newest operating system this holiday season.

So where does that leave Yahoo!? Well while Google and Microsoft continue to duke it out by infringing on one another’s territory, Yahoo! has taken a slight different approach by bettering their current product, instead of trying to creating a new product all together. The Yahoo! homepage, which up until recently contained very basic features, such as e-mail, weather, news headlines, and horoscopes, has been completely reworked to include applications for all your favorite social media applications, such as Facebook and Twitter, as well as ways to add new pages and personalize the sight.

We here at Promoting Group think that Yahoo! may be on to something. The trend today among businesses seems to be breaking into new markets and stealing other’s thunder (think Microsoft pitting Bing against Google, or McDonald’s using the McCafé brand to infringe on Starbucks’ success). Yahoo!, however, took a smart approach and has bettered their existing brand. We would like to applaud Yahoo! for deciding to stick with its current products and put their efforts into bettering their brand from the inside out. If Yahoo! continues to play its cards right, Google and Microsoft may have a new competitor to worry about.

 

About Promoting Group

Who We Are: Promoting Group is an internet marketing company whose priority is to make your organization rise above the competition. We are a group of talented and dedicated individuals with a passion for marketing and demonstrated skill in public relations and search engine optimization. We will custom-tailor marketing strategies that are right for you ...

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