Search Engine Optimization « Promoting Group

It’s Y!ou

Wednesday, September 23rd, 2009

Yahoo! has always been a major presence in the search-engine world, but has never lived up to its number-one rival, Google. While Google has dominated the search engine market for several years, Yahoo! has always remained second place, though a far distant one.

When Yahoo! and Microsoft announced partnership earlier this year, we here at Promoting Group were interested to see where the pair would go. Microsoft launched the Bing search engine while keeping the Yahoo! one alive, in an attempt to move in on Google’s market dominance.

Now, Yahoo! will launch a $100 million marketing campaign to try and rebuild its status as one of the major search engine and email platforms, using Bing’s encroachment on Google as its foundation. The campaign, which is rumored to be called It’s Y!ou, will promote Yahoo!’s many features outside of the search engine area, including personalized homepages and social media networking decks. Yahoo! will maintain its search engine capabilities, so as not to lose the small slice of the market they currently claim over Google.

The strongest claim that Yahoo! will have over both Google and Bing is the ability to completely personalize a homepage. Registered users will be able to check email, read and update social media platforms, choose daily horoscopes, read the scores and highlights from selected sporting teams, view the day’s weather forecast, read daily headlines from their chosen city or newspaper, and even select options such as having daily recipes, travel tips, or local event announcements appear on their homepages.

While users customize their homepages, Yahoo! will then also be able to use their selections as a guide for targeted advertisements. The user who chooses to learn about daily recipes might see ads for cookbooks, while the user who reads the scores for several sporting teams may see ads for ticket vendors or sporting equipment. The personalization feature works for both the user and for Yahoo! in this way, helping to generate revenue and appeal to people’s desire for personalized features.

Tags: $100 million, bing, events, google, headlines, homepage, horoscope, it's y!ou, marketing, microsoft, personalie, promoting group, recipes, search engine, social media, social media marketing, sports, tickets, travel, weather, y!ou, yahoo
Posted in News and Updates, Search Engine Optimization, Social Media Marketing | No Comments »

Free Marketing Webinar

Thursday, September 10th, 2009

Next Wednesday, September 16th, a great opportunity to learn marketing tips from the pros will available to all, and we here at Promoting Group highly recommend taking advantage of it. Marketing industry experts Bryan Eisenberg, Craig Danuloff, and David Brussin will be holding a webinar at noon Eastern, 9AM Pacific Time to discuss marketing efforts during the recession, geared specially toward internet marketing. The webinar is free, though you must register online to attend.

“Recession Marketing: From Pre-click to Post-click” is sponsored and hosted by Monetate, Inc., and will feature discussions and commentary from three of the industry’s most highly-regarded business gurus. Bryan Eisenberg is the Chief Persuasion Officer and Co-Founder of FutureNow, Inc, and a best-selling author. He will be discussing and teaching the ins and outs of what he calls “persona marketing,” or rather building a persona or business image brand that will sell, along with your products and services. Craig Danuloff, President and Founder of ClickEquations, Inc, is an expert on internet marketing and search engine optimization techniques. David Brussin is the CEO and Co-Founder of Monetate, Inc., and will be hosting the discussion as well as sharing his views on how to best maintain and act on your business identity or persona.

The details of the webinar can be found below:

Title: Recession Marketing: From pre-click to post-click

Date: Wednesday, September 16, 2009

Time: 12PM Eastern / 9AM Pacific

Place: Online, register at https://www2.gotomeeting.com/register/985238170

Presenters:

Bryan Eisenberg, Chief Persuasion Officer and Co-Founder of FutureNow, Inc

Craig Danuloff, President and Founder of ClickEquations, Inc.

David Brussin, CEO & Co-Founder, Monetate, Inc.

Tags: branding and identity, bryan eisenberg, click equations, clickequations, craig danuloff, david brussin, free, free marketing webinar, free webinar, future now, futurenow, marketing, monetate, persona marketing, promoting group, recession, recession marketing, search engine optimzation, webinar
Posted in Branding and Identity, Search Engine Optimization, Social Media Marketing | No Comments »

Microsoft and Yahoo! Announce Deal

Wednesday, July 29th, 2009

Google has certainly seemed to dominate the World Wide Web for the past several years, though both Microsoft and Yahoo! have put up a good fight. Microsoft recently launched its own search engine, called Bing, and Yahoo! reformatted its home page to include a whole slew of social media applications. Google held its own however, announcing plenty of its own new applications such as a social media platform called Google Wave and even its own operating system to be launched next year.

While the three companies competed, it seemed just like your average, run-of-the-mill battle of the brands. Now, however, Microsoft and Yahoo! have joined forces to try to take down the Google Empire once and for all. Though it still seems unclear as to whether the Yahoo! search engine and the Bing! search engine will be combined into one entity or whether they will work separately to dominate Google, it is fairly certain that all responsibilities for the Yahoo! search engine have been turned over to Microsoft. How Microsoft will choose to use this new power is still unknown.

Currently, Microsoft and Yahoo! combined only make up for 28% of the nation’s internet searches, whereas Google holds a whopping 65%. While this Microsoft-Yahoo! deal surely means some trouble for Google, it seems premature to assume that they will be able to dominate Google’s huge lead, even with their combination. All that is clear is that the world of search engines is changing, and changing rapidly. We here at Promoting Group are interested to see how all of these new products, services, upcoming plans, and forged bonds will play out and change the face of the internet as we know it.

Tags: bing, google, google wave, internet searches, microsoft, promoting group, search engine, search engines, social media, yahoo
Posted in Branding and Identity, News and Updates, Search Engine Optimization, Social Media Marketing | No Comments »

Google OS

Wednesday, July 8th, 2009

Microsoft and Google used to live harmoniously alongside one another. Microsoft did its thing and Google went its own way, feeding off one another but never being directly in competition with each other.

However, all of that has changed. With the introduction of Bing, Microsoft single-handedly threatened Google’s monopoly on the world of internet search engines. No other search engine (even Yahoo!) has come close to touching Google’s dominance, and no other search engine has earned verb-age in the dictionary. Despite the fact that Yahoo! has been around for quite sometime, you still technically can’t “Yahoo!” something, but you can Google anything you’d like.

Microsoft’s Bing has come along with all of the same features of Google, include images, videos, and maps, but with the advertised promise that instead of just being a search engine, Bing is a “decision” engine, promising to help you narrow down your search to exactly what you are looking for, whereas Google has always relied on big numbers when it comes to search feedback, searching out even the most insignificant blog or personal website mention.

Now, Microsoft might be the ones who have to fear. After the devastatingly unpopular Windows Vista operating system launched a few years ago, PC-owners have desperately been trying to get back to their old beloved Windows XP system. Many PC-lovers found solace in Google Chrome, a type of browser that works like an up-to-date, Google-ized XP browser, and now Google is taking it to the next step, and plans to introduce their own operating system in the fall of 2010.

Google lovers rejoice, Microsoft execs balk.

Details on the upcoming operating system were announced on Google’s official blog and by the Associated Press. Could this be the sign of a future struggle and competition between Google and Microsoft? First Google Search versus Bing, now Google’s Chrome-based OS versus the new Windows Seven, set to launch this winter as an answer to Windows Vista? What’s next? And where does this leave the Apple/Mac brand?

All we know for sure is that PC-ers everywhere have a lot to look forward to in the upcoming months. We here at Promoting Group can’t wait to try out all the new software and to see how this all plays out.

Tags: bing, chrome, google, google chrome, google chrome os, google os, microsoft, pg, promoting group, promotinggroup, windows seven, windows vista, windows xp, yahoo
Posted in Design Trends, News and Updates, Search Engine Optimization | No Comments »

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