Blog / Social Media Marketing

It’s Y!ou

Wednesday, September 23rd, 2009

yahoo logo 178x125 Its Y!ouYahoo! has always been a major presence in the search-engine world, but has never lived up to its number-one rival, Google. While Google has dominated the search engine market for several years, Yahoo! has always remained second place, though a far distant one.

When Yahoo! and Microsoft announced partnership earlier this year, we here at Promoting Group were interested to see where the pair would go. Microsoft launched the Bing search engine while keeping the Yahoo! one alive, in an attempt to move in on Google’s market dominance.

Now, Yahoo! will launch a $100 million marketing campaign to try and rebuild its status as one of the major search engine and email platforms, using Bing’s encroachment on Google as its foundation. The campaign, which is rumored to be called It’s Y!ou, will promote Yahoo!’s many features outside of the search engine area, including personalized homepages and social media networking decks. Yahoo! will maintain its search engine capabilities, so as not to lose the small slice of the market they currently claim over Google.

The strongest claim that Yahoo! will have over both Google and Bing is the ability to completely personalize a homepage. Registered users will be able to check email, read and update social media platforms, choose daily horoscopes, read the scores and highlights from selected sporting teams, view the day’s weather forecast, read daily headlines from their chosen city or newspaper, and even select options such as having daily recipes, travel tips, or local event announcements appear on their homepages.

While users customize their homepages, Yahoo! will then also be able to use their selections as a guide for targeted advertisements. The user who chooses to learn about daily recipes might see ads for cookbooks, while the user who reads the scores for several sporting teams may see ads for ticket vendors or sporting equipment. The personalization feature works for both the user and for Yahoo! in this way, helping to generate revenue and appeal to people’s desire for personalized features.

Free Marketing Webinar

Thursday, September 10th, 2009

Next Wednesday, September 16th, a great opportunity to learn marketing tips from the pros will available to all, and we here at Promoting Group highly recommend taking advantage of it. Marketing industry experts Bryan Eisenberg, Craig Danuloff, and David Brussin will be holding a webinar at noon Eastern, 9AM Pacific Time to discuss marketing efforts during the recession, geared specially toward internet marketing. The webinar is free, though you must register online to attend.

“Recession Marketing: From Pre-click to Post-click” is sponsored and hosted by Monetate, Inc., and will feature discussions and commentary from three of the industry’s most highly-regarded business gurus. Bryan Eisenberg is the Chief Persuasion Officer and Co-Founder of FutureNow, Inc, and a best-selling author. He will be discussing and teaching the ins and outs of what he calls “persona marketing,” or rather building a persona or business image brand that will sell, along with your products and services. Craig Danuloff, President and Founder of ClickEquations, Inc, is an expert on internet marketing and search engine optimization techniques. David Brussin is the CEO and Co-Founder of Monetate, Inc., and will be hosting the discussion as well as sharing his views on how to best maintain and act on your business identity or persona.

The details of the webinar can be found below:

Title: Recession Marketing: From pre-click to post-click

Date: Wednesday, September 16, 2009

Time: 12PM Eastern / 9AM Pacific

Place: Online, register at https://www2.gotomeeting.com/register/985238170

Presenters:

Bryan Eisenberg, Chief Persuasion Officer and Co-Founder of FutureNow, Inc

Craig Danuloff, President and Founder of ClickEquations, Inc.

David Brussin, CEO & Co-Founder, Monetate, Inc.

Wikipedia Security

Wednesday, August 26th, 2009

wikipedia logo 102x125 Wikipedia SecurityWikipedia has always been a great source for uncovering information, such as the storylines for old television shows, a brief history of cities around the world, and definitions of slang and rare words. However, as any college- or high school-aged student can tell you, it’s never been the most reliable source for good, hard facts.

The fact that Wikipedia pages can be edited by anyone who surfs the web poses both a benefit and a problem. Opening the information pages up to the public means that over time, a page collects a wealth of information much more detailed and broad than any single author could produce. Little known facts and useful tidbits pop up over time, making reading a Wikipedia page similar to discussing a particular subject with a large group of friends. No one opinion dominates a page, and most of the time false information is overwritten by other authors with more accurate information.

Sometimes, however, false information is not removed quickly, much to the downfall of those looking to gather accurate facts from the site. Pranksters have been known to declare healthy celebrities dead, to include racy anecdotes in the biographies of saints, and to become a virtual mourning site for the recently deceased.

Wikipedia is now attempting to rectify this situation without overly censoring their large number of public authors. This article mentions that “at-risk” sites, such as Michael Jackson’s page, are more tightly monitored than others in some countries, and now Wikipedia is trying to take this security a step further. For the next few weeks, all additions and modifications to standing Wikipedia pages will have to be approved by a moderator before they are added to the web page. If the system seems to go well, it could become a standard Wikipedia security measure.

Hopefully, this procedure will weed out the pranksters and hoax-starters and leave behind a cleaner, more accurate website. However, there is also a chance that the moderators may wipe out some of the more interesting and little-known facts that make Wikipedia such an interesting website. Hopefully a balance can be struck that will be beneficial to all.

New Twitter Tips

Friday, August 14th, 2009

Here at Promoting Group, we have written many blogs about using Twitter to promote your business and get in touch with your clients. However, when used improperly, Twitter posts, or “tweets,” can be…well…annoying. So how do you construct a tweet that is effective?

We have several tips for creating tweets that will both get across your intended message, and also not annoy your “followers” with unnecessary blathering.

The main problem with Twitter is having too many updates. Twitter should be used to keep your business fresh in your clients’ minds and to share important information, not to bombard people with useless information every hour, on the hour. Stick to updating your Twitter account once a day at most, once a week at least.

Say something useful. It is better to not post a tweet at all than to post a tweet that does not give your clients any new or interesting information. Announce what new projects you are working on, declare an ongoing project finished, and describe new products. Tweets that read “Great day at work today,” or “Heard a great song on the radio,” are not interesting to clients, and may eventually lead clients to unsubscribe from following your Twitter account.

Twitter only allows for 140 characters per tweet. If you find yourself abbreviating words or phrases to fit in your whole idea, take a step back. Abbreviations and shortened phrases are fine for Miley Cyrus, but have no place in the business world. If you can’t fit your tweet into 140 characters, rethink what you want to say. Do not tweet until you can fit your idea into one concise sentence! Simplify, simplify, simplify.

With these three ideas in mind, you should be able to tame Twitter and keep your clients checking in. Just remember, do not tweet too often, say something interesting and informative, and mind the 140 character limit carefully. Twitter should be an ally, not a pitfall.

 

About Promoting Group

Who We Are: Promoting Group is an internet marketing company whose priority is to make your organization rise above the competition. We are a group of talented and dedicated individuals with a passion for marketing and demonstrated skill in public relations and search engine optimization. We will custom-tailor marketing strategies that are right for you and ...

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