Anchor Text – The anchor is the text that is clickable. Once you click the anchor text it will navigate you to another page.

Index – The process of the search engine spiders/robots gathering important information to rank a website.

Keyword – The keyword is the word or phrase that you type in the search box of a search engine as search for a related website with information.

Keyword Stuffing – Spamming keywords in content to manipulate the search engines. It is an unethical method of SEO.

Organic Results – The results that the search engines bring back once you type in a keyword. They are not the sponsored links.

Page Rank – A page rank is a point system between 0 -10 that Google uses to score your website from 0 being the lowest and 10 being the highest. Page rank is determined by how optimal your site is towards its algorithm.

Search Engine Optimization – The process of making your website Search Engine Friendly to rank naturally high for keywords.

Search Engine Spiders – They are robots that crawl in web pages to index important information.

Search Engine Result Pages (SERP) – The listing of websites that come up when you do a search for a keyword query.

Sponsored Listing – Paid listing of sites in search engines when you search for a query.

White Hat – Ethical method of conducting Search Engine Optimization.