Blog / travel

It’s Y!ou

Wednesday, September 23rd, 2009

yahoo logo 178x125 Its Y!ouYahoo! has always been a major presence in the search-engine world, but has never lived up to its number-one rival, Google. While Google has dominated the search engine market for several years, Yahoo! has always remained second place, though a far distant one.

When Yahoo! and Microsoft announced partnership earlier this year, we here at Promoting Group were interested to see where the pair would go. Microsoft launched the Bing search engine while keeping the Yahoo! one alive, in an attempt to move in on Google’s market dominance.

Now, Yahoo! will launch a $100 million marketing campaign to try and rebuild its status as one of the major search engine and email platforms, using Bing’s encroachment on Google as its foundation. The campaign, which is rumored to be called It’s Y!ou, will promote Yahoo!’s many features outside of the search engine area, including personalized homepages and social media networking decks. Yahoo! will maintain its search engine capabilities, so as not to lose the small slice of the market they currently claim over Google.

The strongest claim that Yahoo! will have over both Google and Bing is the ability to completely personalize a homepage. Registered users will be able to check email, read and update social media platforms, choose daily horoscopes, read the scores and highlights from selected sporting teams, view the day’s weather forecast, read daily headlines from their chosen city or newspaper, and even select options such as having daily recipes, travel tips, or local event announcements appear on their homepages.

While users customize their homepages, Yahoo! will then also be able to use their selections as a guide for targeted advertisements. The user who chooses to learn about daily recipes might see ads for cookbooks, while the user who reads the scores for several sporting teams may see ads for ticket vendors or sporting equipment. The personalization feature works for both the user and for Yahoo! in this way, helping to generate revenue and appeal to people’s desire for personalized features.

New Travel Websites

Wednesday, June 10th, 2009

voyij2 110x67 New Travel WebsitesAirlines never seem to operate exactly the way we would expect them to. One non-stop flight often costs more than two flights, even though the shorter flights use more gasoline, cover more miles, and use more hours for pilots and flight attendants. Two seats on the exact same flight can vary hundreds of dollars in price. And when gasoline prices and every other product price in the world are rising, air flights are cheaper than they have ever been. How on earth are we supposed to keep up?

Frankly, it’s hard to imagine how flights ever got booked in the first place before travel websites emerged. And can you even remember back to booking flights before the use of the internet? You had to call the airlines separately to look for a flight! What a pain. Now, however, we rely on sites such as Expedia, Orbitz, Priceline, Travelocity, and CheapTickets. With air flights on sale all across the world though, it may be worth the extra effort to hunt even a little further. The sales are out there—it’s just a matter of finding them.

Business majors and entrepreneurs all over the world seem to recognize that the average person may need a little help uncovering those amazing travel deals that are present, but illusive. New travel-booking websites are popping up at an amazing rate, helping people to save a bundle on their flights, hotels, and vacation packages.

Voyij.com specializes in flights, hotels, and packages that are on sale. Voyij won’t pick up on every possibly flight time and price combination that sites like Expedia and Priceline offer, but it will help you pinpoint the best deals that each airline offers. With Expedia and Priceline you may miss certain deals—you picked a flight that left too early in the day, or should have chosen to fly Tuesday to Tuesday instead of Wednesday to Wednesday. Voyij, however, is specifically designed to pick up on deals and sales that other travel websites may miss.

BestTravelDeal.net is a social media site that is comprised entirely of user input. When users find great flight prices, hotel rates, or package deals, they post the details on BestTravelDeal, exposing the hidden sales to the rest of the users. The deals that are posted tend to sell out fast, so make sure to check the site frequently and be ready to act when something good pops up.

DealBase.com is more similar to Voyij, but focuses on hotel deals. If you are planning a vacation that is close to home or if you have already found a good flight price, this site should be your next stop. DealBase finds deals, sales, and special packages offered by hotels across the country, and explains them to you in laymen’s terms so that you can take full advantage of them. That way you can fully benefit from that two-for-one deal that five star hotel is offering, without having to read the fine print to make sure there are no catches you might have missed.

Flight prices are at an all-time low, but finding those deals can still be difficult. Take advantage of all the travel websites popping up and you just may be able to uncover some amazing deals!

 

About Promoting Group

Who We Are: Promoting Group is an internet marketing company whose priority is to make your organization rise above the competition. We are a group of talented and dedicated individuals with a passion for marketing and demonstrated skill in public relations and search engine optimization. We will custom-tailor marketing strategies that are right for you ...

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