Blog / viewership

3 Ways to Get YouTube Views

Thursday, February 26th, 2009

There are 10-60,000 videos posted on YouTube each day, and without a little  help, it would be impossible for any of them to become successful. Here are 3  tips that have worked for me to increase the hits and views for my videos.

  1. It is important to have a video that quickly captures the viewer’s interest.  The video should cause laughter or create thought and want to cause the viewer to further investigate the company who created it. In order to make it truly viral. there are a few tricks that are sure to help generate viewers:

    • Make it short. It is always a good idea to keep a clip to about 30 seconds and to break up long stories into smaller clips
    • Don’t make it an ad. If the video feels like an advertisement, people are less likely to spread the word.
    • Make the content unique. You want people to investigate further.
    • Make the headlines eye catching
    • If you cannot be creative or all else fails, Sex appeal always works.
  2. It is important to draw viewers in from other sources to build a viewer base. Here are some ideas on how to get people to your video.
    • Blogs: Reach out to bloggers who write about relevant content and ask them to post your embedded videos.
    • Forums: Start a thread and either provide an embedded video or the link to the video. It may even be a good idea to get the conversation started from another account.
    • Social Networking Site- MySpace and Facebook let you embed videos onto peoples pages and Twitter is a great place to leave a link for people to click on.
    • Email lists: Send the video to an email list. Building an email list is not an easy task but if you already have a list, this can prove to be a great strategy.
    • Of course getting your friends to watch the video and email it to their friends, and mobilizing your friends to keep the video moving, could very well lead to a huge boost in viewership.
  3. Title Optimization
    • Titles and thumbnails are an important way for video creators to persuade users to view their videos. This may seem like basic information, but it is surprising how much time people put into creating a video and how little time they spend creating titles, thumbnails, and descriptions. Titles can be changed constantly so you can title your video something catchy at first and, once you begin to see traffic mount, change it so something a bit more relevant. Catch phrases like “exclusive”, “leaked video” or “never seen before” are terms that can drive traffic.

If you follow these three easy tips, you can definitly see an increase in traffic. YouTube is truly amazing. Creating one video can generate millions of  views and thousands, if not millions, of new visitors to your website. I hope you are able to create a successful YouTube campaign.

 

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